To be one of the most valuable and preferred leader banks in the country.
To be the Bank which:
- understands customer needs and expectations by offering appropriate solutions through the best channels, by providing banking services on the fastest and the most efficient way to every customer through effective alternative distribution channels or through branches;
- is mainly focused on real sector together with strong presence on the retail side, having high technology, innovative products and services, high awareness of social responsibility and corporate values, with high quality standards, ensuring sustainable productivity and profitability;
- puts people at the first place and dedicates itself to customer satisfaction.